If you restrict writing to only the "sounds" words produce when they are read, good writing should sound like spoken language is still hard to defend. Besides how the brain differently processes words seen from eyes, the varied methods of reading (reading linearly, scanning, searching, etc) gives multiple definitions of "good writing", depending on the context, goal, reader, and many other factors.
If you don't, then many other kind of glyphs and grammars arise. At the extreme, diagrams, mathematical expressions, etc, often lack even a correspondence with spoken language. Similarly, spoken languages have many subtle indicators and markers (often temporal or intonation-based) that isn't easily translatable to the written word.