We've had about:profiles for many years, but that UI is not for the average user.
On macOS opening a new profile through that also opens the window in the background and may also mess up your Firefox icons in the dock, not to mention that you'll break your profiles if you make the mistake of opening a profile from a different FF version on your current FF (eg: stable profile on FF Developer can't be opened again by FF stable). We can use profiles, but it's not a good experience.
On Chromium (and Chrome, Brave, etc), there's an icon at the top right corner. You click it, then select the profile and that's it. Fast, simple, user friendly.
(Edit to add: I sometimes forget that the average HN user is different from the average computer user. They're used to click on things, not to type "firefox -P" :P )