Hey all,
Excited to share and solicit feedback for a project we're building to assist pre-sales and customer success teams in value selling for B2B SaaS solutions.
HotStart is a pre-sales data integration platform that makes it easy to build compelling business cases and product demos by ingesting end-user event and click stream data to warm-start B2B SaaS products. The main goal is to enable teams to use real events from your prospect to supercharge custom demos and come up with value reports that make ROI and product benefits crystal clear to the buyer (increasingly referred to as SaaS Value Engineering).
Today, B2B SaaS teams accomplish this by providing prospects with custom JS tags that live on their site/app during the pre-sales cycle to collect click event data. Alternatively, they might request a single large file export from the prospect and perform manual ETL to accomplish the same thing. Developing and maintaining these tools, and building value reports can be a time-consuming and technically-challenging task, often blocked by constrained engineering teams. HotStart democratizes high-fidelity custom demos and rock-solid value reports to help customer-facing teams increase deal size and close deals faster.
Check us out here to learn more and, if applicable, discuss your use case: https://yep.so/p/hotstart
Cheers,
Chip
