Radical feminists are the counterculture here. They're fighting against both the prevailing male-dominated liberal and conservative cultures, on so many fronts, including this. Particularly this, right now, as a matter of urgency, before women are erased and replaced in law and policy.
Their messaging is grassroots - stickering, small-scale protests bringing together a network of like-minded women. They exist on the fringes of the internet, corralled off into their own online spaces after being forcibly removed from the mainstream.