The way I was thinking about it was, for example, newspapers going online behind paywalls, YouTubers/Podcasters creating paid content on Patreon in order to fund their activities.
On the other side you get Buzzfeed creating AI generated quizzes (rather than news), and YouTube/TikTok content farms with AI generated scripts. Both of these are ad supported, so free to the end consumer, and therefore more accessible than a Patreon/NYT/etc subscription.