Otherwise, those 12 engineers and infra are pure negative on the balance sheet
Taking content from another site, maybe that has ads, and then displaying it in Reader next to your own ads instead?
I think it would have caused some issues in the RSS world that such a big player was using everyone's content for themselves.
I used Reader daily back then. It's strange to think my current method of manually checking sites for updates was solved so long ago.
Reader probably didn't have much B2B potential and was maybe profitable but yeah, they tend to swing for larger audiences.
The ones that do... Well, why not show ads for them as originally intended?