also there is a silent majority, who does not have a special stance on lots of topics, just thinks like live and let live, and these kind of signalling are always a bad news for them (regardless of anti- or pro-something), as these useless drama-acts signal further polarization of the world, which often signal that some political takeover has happened in organizations which are not inherently political. This often signals a loss of focus for projects. (think GNU for example)
Accepting sponsorship money from a company that designs and manufactures killing machines is a political statement, though. It is impossible to avoid political stances and live in the real world.