I see your point. I don't have a problem with it personally, but I understand your logic. I guess now that everything is controlled by software, and software is rarely ever owned (mostly licensed) that has started to blur the lines between what we own and what we license.

This kind of thing is common in software where all of the code is there for the premium/business/family/group/team/etc features, but how much you pay determines which features you get access to. In the case of the BMW, the heated seat control only appeared on the screen if you paid $250 for it.