I suppose that’s the loyalty pact customers are agreeing to. They agree to continue patronizing a business after that business flies behind their back to tell everyone what, when, and where they’re doing in their store.
However, if they’re not tracking you with a loyalty card, they’re still tracking you with your normal CC (Walmart has some messed up integrations with third parties around media purchases). Cash, privacy masks, sporadic gate changes, faraday bags, and gloves may be the only way to get around tracking at the moment ;-)
But ... it's not really free since the ad will just make products more expensive, since now you also pay for the adtech that's involved (besides paying with your personal data).
You can see this with the rise of ultra specialty online stores we’ve seen in the last decade thank to targeted advertising.
Yes, ads make people buy more stuff.
Is that a good thing? My comment doesn't say anything about that.
But anyway, my guess is no, because it leads to overconsumption, and exhaustion of natural resources.
Also:
> 96% of US users opted out of IDFA sharing
Meaning that users really do not want to be tracked.
Closest thing I know is companies who sell "foot traffic" data, of who walks in front of your store. But that's done with phones pinging wifi networks passively as you walk, not anything as fancy as facial recognition.
