You can't charge a subscription for something someone already physically owns.
That ought to stop this sort of nonsense while still allowing most all SaaS stuff to keep going. Heck you could still charge a service contract for the seat heaters. You just can't go "No we won't enable this thing that's already fully wired up and ready to go and fully owned by you"
Though honestly the "correct" way to fix this sort of nonsense is to rework or possibly repeal DMCA entirely. It's absurd a manufacturer can put a lock on my stuff and have it be illegal for me to remove the lock.