What's you goal with the newsletter? Talk about cool things? Make Money?
As a reader I hate substack because it's so damn pushy about signing up and paying for subscription. As a creator, I guess that drives your revenue.
Imho, everyone is doing newsletters now and it's a completely overcrowded field. I recently unsubscribed from almost all newsletters, because most provided little to no value for me. Sure, having 10k subscribers is fine but how many of them actually read it?