Perhaps do some A/B testing, and see what happens statistically when you block some people from using the site with an adblocker, beg some of them to disable the adblocker with a popup, etc. This will tell you information about how desperate the users of your site are to get to your app, and will contextualize how much of that potential revenue you think you're losing is actually real.
Examples:
https://www.forbes.com/sites/forbesbusinesscouncil/2020/09/0...
Mentions Theodore Levitt, In a more condensed form than HBR.
https://hbr.org/2006/10/what-business-are-you-in-classic-adv...
Product or advertising? Small outfits can't serve two masters well. One is tough enough.
'Good' ads are a subjective, relative term. Best to kill 'em all, so you don't have to decide which are 'good and 'bad'.
Best option would be to set up a specific website for your product. Google is your friend. Your website would be the Web's equivalent of TV's 'infomercials'.
Does this mean Google/YouTube/any other platform that has advertisement or is functionally affected by ublock origin could sue them over piracy grounds? Perhaps another legal framework? Why hasn't this happened yet? Is the reason the same/similar to how YouTube tolerates youtube-dl?