I've been watching people around me and the amount of time everyone seems to spend tapping away at a phone, head down, is like something out of a dystopian movie.
The game addiction market must be worth billions to Apple. For all the environmental and other ad copy, there doesn't seem to be any concern about the mental and psychological effects of creating an ecosystem that knowingly relies on exploitative behaviour modification.
I also think the colour scheme is quite cynical. Pastel shades on the base model for the - let's say - less technically-oriented users. Strong blacks, whites, and metallics for the hard-core performance nerds who want that Pro tag.
There's something regressive about it all.