If you progressively remove the layers of metadata associated with internet-connected devices one by one from GPS data (user-permitted action) → IP geolocation (IPinfo.io)→ IP address (ISP), and come to a system that is completely anonymous, you have the dark web.
The dark web represents an ecosystem that is completely devoid of ad tech because there is no identity, and the users are purely homogenous. The system itself is not widely adopted because internet participants need to feel secure from cyberattacks and harmful words. Traditional internet services do not exist there because they are getting bombarded with anonymous attacks, and they cannot provide any value to the customer because they don't even know who/what the user is.
IP metadata helps with running a business and serves as a way to protect yourself. There are organizations and users who actively utilize our services to check email headers, find the IP address, and lookup the IP metadata of those IP addresses. The data is utilized for recognizing spam and phishing emails. Conversely, our service is also used in adtech-driven cold emails and newsletter services.
IP metadata is required for a functioning and widely adopted internet.
