When I created my first business Founders Cafe, the biggest problem I ran into was how to get more inbounds.
I spammed everyday on Reddit, Linkedin DMs, Slack and more.
I would get a few people trickling in here and there. But nothing consistent.
When I started writing blog posts on Medium, LinkedIn, that's when I noticed the biggest influx of traffic.
Suddenly people started applying. YC founders paid $4k and referenced that one article as to why they joined.
One person started paying $1,000/mo without even talking to me.
It was insane.
I knew I needed a way to scale out this content. All I did was write about was my frameworks, my interviews with other VCs/Founders, and my experiences.
All of this was recorded on Zoom/Otter.
So I ended up building out a tool to turn these recordings into revenue generating content. That business scaled to 240k revenue over the next 24 months.
I want to help other founders scale out their content, so that they go from spammming / outbound to having a revenue generating content system.
I believe that we all have thought leadership inside our companies, but we just need some help massaging it out into the world.
