Most companies don’t have unlimited budgets. Performance-oriented organizations profile and then spend money where profiling tells them to. Shopify isn’t hiring people to contribute to MySQL or Redis internals. They hired a full team to work on Ruby internals, not just creating YJIT, but also on CRuby’s memory layout, hiring the lead on TruffleRuby, and funding academic programming language research on Ruby.
No company has an infinite budget to “optimize everything”. It is clear where internal performance testing pointed Shopify (at Ruby) and with double digit gains being extracted year after year, their profiling didn’t lie. And other Ruby on Rails shops are seeing similar double digit performance wins, not on fake benchmarks, but on actual page load times and traffic that can be handled by a server.