I believe the founder, freediver.
In the case of Radio Shack, they too made a promise never to sell or give the data to other entities. The CEO even fought for that in bankruptcy court.
The judge deemed that the user data was worth a significant sum, and the judge screwed everyone over for the debtors.
Once you capture the data, it's a toxic but valuable asset. And there's always someone willing to go to any end and use it, regardless the promises. And it may full well be someone who has power over you, and you'd never know until it's too late.
(I've done my share of medical and sensitive queries. The really sensitive ones go through I2P or Tor in a VM. I'm not willing to give that knowledge to anyone.)
