1. Domain-specific AI - Training an AI model on highly technical and specific topics that general-purpose AI models don't excel at.
2. Integration - If you're going to build on an existing AI model, don't focus on adding more capabilities. Instead, focus on integrating it into companies' and users' existing workflows. Use it to automate internal processes and connect systems in ways that weren't previously possible. This adds a lot of value and isn't something that companies developing AI models are liable to do themselves.
The two will often go hand-in-hand.