> Which means, the don’t even understand how un-intelligent their BI tool is or why the execs likely aren’t feeling like investing in BI has been worthwhile
And this relates to what I was thinking about in my first comment. I once was conversing the COO of my company (my last job), at a 1000+ person company, and asked him if he thought more concise requests for things would drive productivity. He, point blank, said: "sometimes I don't even know what I'm asking for"
I've remembered that moment for years. In so many situations, the actual BI/dashboard is the least important part of the puzzle. Instead it's all of the conversation and discovery to understand the real need(s)