Are they an early blog; or were they an independently published column that was among the early adopters of the internet? A game company newsletter for fans and customers could be published in many forms. Like those catalogs that include an op-ed from someone in each issue, but its still a catalog.
one of the distinguishing features of "blog", for me, was that the publication had no reason to exist by traditional measures. There were plenty of things on the early internet that looked blog like but were identifiable otherwise; columns from commercial entites and paid journalists, activists exhorting action, and so on.
"blog" was someone talking to the world for the fun of doing so, any commercial benefit coming later as an afterthought once they had an audience.
Regardless; 30 years is a good run and worthy of recognition for any class of publication.
