When you go into a Discord and you are watching hundreds of people use a product in real time, you almost have to try it. When Midjourney first blew up, it was probably one of the most profound moments in marketing of the internet era.
As usual, people will happily give you the worst advice possible. There were people telling them to drop the Discord interface on day one. If they had listened to them, they would have killed off their amazing marketing advantage and stunted their growth.
