Agreed, it's not an overreaction. As an auto enthusiast and someone who has a large group of friends that are also auto enthusiasts we are acutely aware of the issues our non-enthusiast friends have with the auto industry.
We're aware because they come to us with their problems and seek advice. Everything from helping to buy a new car to trying to understand what the mechanic was telling them is wrong with their car.
When I was younger I worked at the front desk of a reputable auto shop. It was very common for customers to mistrust us, and they had good reason to feel that way, too. Not because our particular shop was bad - it wasn't - but because many others are.
The auto industry is huge and has many huge segments that can be targeted. There is room for many companies to grow into significant players.
