Their leadership didn't seem to know what to do and chased a few passing fads for new features, and didn't address the tech debt they had to improve the UX of their tool.
They added a wallet with Stellar Lumens when that should have been entirely separate. Git repo hosting that should have been left to Github/Gitlab. etc etc.
My opinion is that they should have focused on integration with 3rd parties like github. Plus working on tech debt and UX issues. Created lots of docs on integrating KeyBase with your internal tooling, stuff like that.