A unicorn like that showed up a couple hours ago. Someone posted a guide for getting llama to run on a 7900xtx
https://old.reddit.com/r/LocalLLaMA/comments/170tghx/guide_i...
It's still slow and janky but this really isn't that far away.
I don't buy that AMD can't make this happen if they actually tried.
Go on fiverr, get them to compile a list of top 100 people in the DIY LLM space, send them all free 7900XTXs. Doesn't matter if half of it is wrong, just send it. Next take 1.2m USD, post a dozen 100k bounties against llama.cpp that are AMD specific - support & optimise the gear. Rinse and repeat with every other hobbyist LLM/stable diffusion project. A lot of these are zero profit open source / passion / hobby projects. If 6 figure bounties show up it'll absolute raise pulses. Next do all the big youtubers in the space - carefully on that one so that it doesn't come across as an attempted pay-off...but you want them to know that you want this space to grow and are willing to put your money where your mouth is.
That'll cost AMD what 2m 3m? To move the needle on a multi billion market? That's the cheapest marketing you've ever seen.
As I said the datacenter & enterprise market is another beast entirely full of moats and strategy, but I don't see why a suitably motivated senior AMD exec can't tackle the enthusiast market single handedly with a couple of emails, a cheque book and a tshirt that has the nike slogan on it.
>what's to say that all the non-consumers won't just scarf up these equally performant yet lower priced cards
It doesn't matter. They're in the business of selling cards. To consumers, to datacenters, to your grandmother. From a profit driven capitalist company the details don't matter as long as there is traction & volume. The above - opening up even the possibility of a new market - is gold in that perspective. And from a consumer perspective anything that breaks the nvidia cuda monopoly is a win.