Copyright is a red herring. What we want is to encourage creation of valuable information products and services. Historically, copyright was one way of doing that, because copying information directly was difficult and required apparatus and physical tokens that could be policed relatively easily. When copying becomes as simple and trivial as breathing, policing the act of copying becomes intrusive and laborious.
So different mechanisms of encouraging content creation need to be found; the fight we should be fighting has little to do with preserving copyright in its historical form.
