It's basically the same as Uber vs taxi companies [and Uber Trucking is a similar company to Convoy]. So traditional freight broker companies have a huge number of brokers who handle issues between shippers and carriers manually (on the phone constantly) while Convoy was going to automate this. So theoretically Convoy would have lower costs (not having to pay all these brokers) while at the same time it would provide better service (for example instant computer response vs hours for a broker to get back to you). This theory didn't work out.
