Agreed.
The logistics industry is really old, backwards at times, and lots of penny pinches.
But supply and demand for carriers and capacity is pretty dang fluid too... market forces are already REALLY at play in logistics lands.
If covid showed anything it was that while there would be hiccups if people can't get to work ... stuff still flows through the system pretty efficiently.
If you want to be a 3PL you gotta manage your relationships with your customers / give them a reason to stick with you.