> With the # of ads I've seen with that tag, I'd imagine the "local mom" to be some sort of genius, making $5000/week, getting dermatologists to hate her b/c of some wrinkle miracle while losing 800 lbs in 2 weeks.

800 pounds indeed. It's because of this incredible weight-loss that "local moms" have an extremely short half-life and are in fact rarely observed outside laboratory conditions.