Unless you rent it out and are a cloud provider, but the website at least does not seem to target those.
You may not like it, but it's been a long time since "cloud" has exclusively referred to "someone in another organisation entirely runs the computers" as opposed to virtualised allocation of resources.
I suspect that while I do appreciate how some posters upthread find the website a tad on the vague side, the target customers-in-potentia will understand it fine.
The definition of cloud is “out there in the sky - not here”
But that is literally not possible with hardware you purchase yourself.
Sure, you can buy X amount of hardware, and provision up to X amount of virtual hardware via an API, but then what? You can't provision any more until you go and buy more hardware. This is why "cloud, but local" is a contradiction IMO. You can only be "cloud-like" if you're under-provisioning. The moment you want to actually use all of the capacity you already paid for, you're not a cloud any more, because you've provisioned all of it.
No elasticity, no cloud.
Also you could don’t really get elasticity with a system like this. If anything, that would be the operative bit for me.