I work at SoftIron, another startup in this space. Our HyperCloud product might be interesting for you. I'm not in sales, so I can't comment on the prices, but I'd guess we're much more competitive since you don't actually need to buy an entire rack of our gear at a time.

That said, where this product-space gets tough is actually scaling it down. It's pretty challenging to create something that is remotely stable/functional in a homelab (space/power/money) budget. Three servers and a switch would probably be the bare minimum. We (and I'm sure Oxide :) scale up like a dream.