Regarding ads - Don't get me wrong - I hate obnoxious ads, i dislike moving ads, and noisy ads and colourful ads and ad-sites that farm content from other sites to show ads etc. And I think the more obtrusive they get they just harm themselves in the long run. But, I also appreciate that for most content outlets this is the only way to support themselves (except my last example - that has no excuse).

And regarding tracking - personally if I am to see ads, i rather them be relevant at least, and not random. When asked if I want to be tracked or see random ads, i select the former. purely personal preference.

And also: pihole. Seriously. I turn it on and the ads disappear. The net is clean and faster on all devices in the house.