Follow-up Case Study to "Need For Speed" Ad CTRs (opens in new tab)

(blog.ads.pof.com)

28 pointstylerrooney13y ago6 comments

6 comments

This depends hugely on the audience and what's around them on the page, but I'd guess the most noticeable and therefore most clicked ad would be the Microsoft Paint, No Logo, Gold Car.

OTOH, I'd guess the 1st or 2nd ones in the list would be near the top for downloads resulting in paid conversion.

But I find these produced ones generally poor, so it's hard to predict.

benpof13y ago

That's the fun part of it all, being surprised by the end result and back tracking to speculate as to why it happened. I'm targeting US, Men, 18-23, loves/likes games and puzzles and excluding mobile traffic (as this is a computer game).

thangalin13y ago

http://blog.hubspot.com/blog/tabid/6307/bid/20566/The-Button...

"The red button outperformed the green button by 21%."

Be interesting to see the tests with/without the EA logo, but using a red button instead of a green one.

lmkg13y ago

The real lesson from the last article was "test everything." Likewise, the real lesson from this article is "iterate and improve."

I'm totally banking on MS Paint being the most significant variable. The professional-looking ads have a bunch of tiny text in a font/style with poor readability. MS Paint "text" is legible from orbit.

benpof13y ago

Cheers Tyler :D Hope everyone enjoys it.

thornofmight13y ago

Does he ever say what his sample size is for these ads?

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6 comments

Terretta13y ago

This depends hugely on the audience and what's around them on the page, but I'd guess the most noticeable and therefore most clicked ad would be the Microsoft Paint, No Logo, Gold Car.

OTOH, I'd guess the 1st or 2nd ones in the list would be near the top for downloads resulting in paid conversion.

But I find these produced ones generally poor, so it's hard to predict.

benpof13y ago

thangalin13y ago

http://blog.hubspot.com/blog/tabid/6307/bid/20566/The-Button...

"The red button outperformed the green button by 21%."

Be interesting to see the tests with/without the EA logo, but using a red button instead of a green one.

lmkg13y ago

The real lesson from the last article was "test everything." Likewise, the real lesson from this article is "iterate and improve."

benpof13y ago

Cheers Tyler :D Hope everyone enjoys it.

thornofmight13y ago

Does he ever say what his sample size is for these ads?

j / k navigate · click thread line to collapse