It’s India. The land of the thrifty, always looking for a deal (cultural stereotype). It’s the reason so many US companies have a hard time breaking into that market though.
My boss and I spent several weeks in India talking to people and learning the cultural basics just to figure out how to price our products. If you want to sell there, you need extremely competitive pricing with discounts, in a very price-sensitive market. Like, if you know the coupon culture in the US, it’s like that times 100.
