I feel similarly, though I also think that, provided the intent to track and profile-build is made clear to users up-front before they opt in to using something, the onus shifts to them (the user).
(OTOH if that intention is conveyed in p. 37 of an EULA in dense legalese, it seems clearly designed to swamp the user. I'd like to see a lot more attention paid to this in legal circles.)