Yep, for some reason my imagination is just not kicking in here. What can I do with embedded Lua in backend? I'm not familiar with Lua at all so I have no idea.
Well, couldn't the same question be asked about using Python or Ruby within a server? It's scriptable, easier and faster to iterate with. Dynamic. You can execute Lua scripts in Redis. LuaJIT and other implementations can be incredibly fast and pretty fun to code in.