The enforcement is that the state regulators can fine them quite substantially. In the EU and UK a lot of things around regulating business behaviour with consumers happens with consumers complaining to regulators rather than consumers suing companies through class action suits.
In the UK at least more often than not if I have a problem with a company, esp for some kind of utility, there is an ombudsman that is the first port of call over the courts.
The fines that the EU states can issue are very substantial % of revenue amounts.
In the case of the UK, which I'm most familiar with, it's probably a combination of the ico and ofcom which have the relevant powers to fine someone like Meta.