Why do you presume that these regulations are inherently good? I completely disagree on that premise and will not accept that statement as a forgone conclusion.
They used to not build profiles... and we had the most awful ads served... and performing search resulted in pages upon pages of results we're not interested in.
Why do we have to nuke everything and sow the ground with salt, just because some paranoid individuals want everyone to suffer their delusions? Especially, when the governments have more and more power to spy on us?