This is reasonable.
Though knowing that the data used to serve ads has very little overlap with the information that governments are interested in, makes this move more pointlessly destructive.
Funny enough, the data that governments are interested in isn't getting restricted. There are laws about how to protect that store that data, but that data is not being restricted.
Let's not pretend that governments are going to tell companies to stop collecting data, that they are inherently interested in procuring.