A very good question.
OKCupid is actually a site some people reported as being the "better
kind" of dating site, because they're geared toward successful LTR
rather than hookup. The dating space is actually full of different
interaction and match models that sometimes people don't seem to
understand.
Some of the issues around risk, identity and power asymmetry are
covered here [0]
[0] https://cybershow.uk/episodes.php?id=20