They went all in as an alternative to ICE. Their BEVs are very recent. They had people arguing for more than a decade “will it be batteries or hydrogen?” without any serious effort at all to make the Mirai more than a source of confusion and discouragement.

People into EV dont read statistics. I their worldview everyone bought EVs. Everyone lives in Bay area and drives EVs without touching the steering wheel. Meanwhile thousands pay for 2nd or 3rd hand cheap ICE car. A lot of my friends were shock when they lookup how small EV sales is in the world market. Even in USA, EVs is around maybe at best 5%-10% sales. And that is NEW car sales (with government subsidies). You add in used market, that numbers drop less than 1%. Even even today, Tesla is not even world biggest EV makers.