An AI virtual marketing agent is nothing but a software program that is powered by artificial intelligence for various activities in Marketing area which would otherwise require a human intervention. The recent boom in Generative AI powered agents play a significant role in the evolution of virtual agents. These AI agents are powered by AI models like GPT-4 and GPT3.5 from OpenAI, Llama 2 from Meta, Claude 2 from Anthropic and many more, making it extremely efficient compared to the old virtual agents which did not have the amount of learning or intelligent brain.
