2. Through research they find user wants to interact with their smart device while outside of range of wifi/bluetooth.
3. Company builds device firmware and cloud infrastructure to support this goal.
4. Company wants to simplify business logic and doesn't provide local (wifi/bluetooth/zigbee) support. Online only can service both on-premise and off-premise.
5. Company needs to reduce costs and justify ongoing operational costs of supporting this cloud + device service.
6. We arrive at the current solution.