• something (an object, a site, a finding) can be amazing
• someone can have over-indexed on how amazing that thing is ahead of available evidence.
Language matterd because this type of guilt-by-association induces a backlash on studying existing evidence and investing in further evidence-gathering (whether supportive or falsifying) efforts. Scientists are all too sensitive to stigmatised or even potentially-stigmatised (watchword: 'controversial') topics b/c their career fundability prospects from grants are at stake.