Hey, Jason Goldberg, CEO of Fab here. I just looked into this.
This was just our standard process of making sure that every order is completed properly. A critical part of our long term differentiation is making sure every customer interaction with Fab is a good one.
We want nothing short of every Fab customer to LOVE Fab. That's a big goal. People like a lot of websites but not many people LOVE an ecommerce site. That's our ambition.
Smile, you're designed to. And, keep challenging us to make sure we deliver fantastic service.