Honestly i feel like the fact that everyone is just calling LLM's GPT at this point doesn't really help OpenAI, ChatGPT would, but the fact is that unlike "googling" something became synonymous for searching on the internet, GPT != OpenAI-ing something, GPT just became what people call LLM's it seems like lately, the fact the term isn't the name of the company or the full name "chatgpt-ing" sort of breaks that hold i feel like.