https://old.reddit.com/r/firefox/comments/17zdpkl/this_behav...
Like when I noticed that some sites did some URL rewriting trickery on Firefox and others browsers, but not for Chrome. The trick is to show you the proper URL the link points to, but as you click, it is substituted for one that is a redirection, for tracking purposes (ex: "https://l.facebook.com/l.php?u=http:://actualsite..."). On Chrome, they don't need to use these tricks as the browser supports the "ping" attribute of links, so they can do their tracking without rewriting the URL.
There's so much trickery and nonsense around this stuff that no link is safe to just click on.
Thanks for the context!
[0] Unable to press play and showing image with Ad instead.