EDIT: And given that this work is centered around energy-efficiency and was sponsored by Huawei, I would guess that LLMs on your phone are precisely the goal here.
EDIT2: The process node that they did their calculations with appears to match Google's TPUv3 which has 0.56 TOPS/W and the paper claims 161 TOPS/W which would be a 280x improvement in energy efficiency over the AI chips in Pixel phones.