"By the numbers: Engagement metrics are down across the board.

App downloads fell roughly 38% globally between October 2022 and September 2023, according to Sensor Tower estimates. In the U.S., mobile app downloads fell 57% in the same time period. Data from Data.AI, another app tracking firm, shows similar trends.

Usage has also decreased, with monthly active Android users falling 14.8% globally and 17.8% with mobile users in the U.S. year-over-year for the month of September, per SimilarWeb.

Average time spent, daily per user, fell 2% year-over-year globally in the third quarter of 2023. Sessions dipped 4% in that same time period, per Sensor Tower. User churn, or users who stop using the app, increased more than 30% year-over-year as of September 2023, per Sensor Tower.

Web traffic was down 7% globally and 11.6% in the U.S. for the first nine months of 2023 compared to the same period in 2022, per SimilarWeb."

Twitter has always been a power-user platform, but lacks mass appeal.

MAUs are down 15-20% YoY, gross churn is up 30%, but time spent is only down 2%.