I'm rather skeptical of this. Perhaps because I live somewhere where there's only 3 different carriers and they all started capping mobile internet in the same month. And they all dramatically raised prices in the same month. Etc. For now, you're able to buy a vanilla Android phone from a third party, but what happens when carriers start to only allow IMEIs sold through them or their subsidiaries on their networks? Carriers have way too much power right now, partly because Google caved in and allowed them to butcher Android phones.

We need to be vigilant as a lot of consumers don't really care about these kinds of things.

Well, carriers' policy regarding apps in US held mobile market back for years comparing with Europe. For example, here in Russia once there was enormous number of free and paid J2ME apps (usually paid by sending sms to short number). My friends at university read ebooks on <a href="http://en.wikipedia.org/wiki/Siemens_S55>Siemens S55</a> (I used Palm). I know of several companies that were started at this market and later moved to Win Mobile/Android/iPhone etc.