It's not just the confusion part, it's the behaviour part; Google is a web browser near-monopolist, AI is a big hyped thing with a lot of media noise, and Google has plonked their AI right on top of a small competitor, and done it while crowing about how moral they are.
It's more like Uber releasing an AI called Taxi so all web searches for taxis show you Uber results and you saying "taxi is a word used by lots of companies".